Insight

The Nike slogan sounds like it would work well with the word DOOM in it. Also, DOOM is well-known for being satirical and poking fun at the macabre nature of their product.

Concept

Admittedly, this concept is simply a test bed of what would become the revision. I found it incredibly humorous that a flea, ant and roach would be bearing Nike apparel, and thought that such images would play well into DOOM’s brand. Furthermore, without proper maintenance, these items of clothing can become breeding grounds for these bugs, in which case DOOM will need to be applied.