Insight

Whether you just got your B1 or your F1 license, there are always going to be people telling you how to drive in the way they think is best. These people are infuriating, so let’s make a character out of them.

Johno’s advice must be bad on two levels:
on the first, it must be bad for the average consumer, who will see his advice as impractical and silly. On the second, the car enthusiast will see that there is a grain of truth to what he says, but the way he goes about it is silly and impractical.
He is therefore the perfect character for getting the public interested in Full Senda Dezemba.

Concept

FSD Tie-in.

As was alluded to in Full Senda Dezemba, Johno is very much a part of that campaign. How?
Well, Johno is designed to reflect the average fool who thinks they know everything about how to drive. The joke, though, is that WeBuyCars KNOWS how terrible his advice is, and actively says in all promotional material “don’t listen to him, come learn from real professionals”. This creates the hook needed to get people interested, because they can tell the advice is clearly wrong, and then are led to finding out true advice that can often be seen as gate kept from a general public. It can also lead to meta-textual jokes from the company itself. “We only hired Johno because he broke into our warehouse and demanded a job”. It makes the company feel more human and friendly, rather than a faceless entity.