Just DOOM it 2: return of DOOM
Insight
Many brands use a catchy slogan to advertise their food products. No matter how fancy the slogan, the product will bring bugs.
Concept
Because these food products are bound to bring bugs, let’s put DOOM into these situations. By recreating scenes that can conceivably be left by these foodstuffs, we create a scene that consumers can see as being realistic. The slogans you see in these images are practical, meaning that I genuinely crushed up Lays chips to create the first image, used McDonald’s fries for the second, and actual milk and Cornflakes for the third. It creates a scene that is feasible to consumers, and incentivises them to purchase the product to avoid scenes like the ones in the images.